The Big Mac consists of two 1.6-ounce (45 g) (approx. The Big Mac – a signature product that was introduced in 1967.
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Triple Cheeseburger – similar to the Double Cheeseburger, except it contains three burger patties, with a slice of American cheese between each patty, plus ketchup, mustard (except in all or much of the New York City area), onion, and dill pickle. state of New Mexico, called the Green Chile Double Cheeseburger, topped with roasted green New Mexico chile peppers.
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An official variant is offered in the U.S. The double cheeseburger was offered as a promotional item in the 1950s and was added to the regular menu in 1965, though many McDonald's restaurants did not list it on their menu boards. Double Cheeseburger ĭouble Cheeseburger – two 1.6-ounce (45 g) ground beef patties, with 0.125 ounces (3.5 g) ketchup, mustard (except in all or much of the New York City area), two slices of dill pickle, re-hydrated onions, and two pieces of cheese on a toasted bun. The hamburger and cheeseburger are the company's original grilled burger offerings, having been served as part of the 1948 menu. In Australia, the average serving size for a cheeseburger is 220 g (7.8 oz). A triple burger and a bacon double cheeseburger are optional items and are not available in all restaurants or markets. It is also sold as a cheeseburger, double or triple cheeseburger all of which have 1, 2 or 3 slices of cheese respectively. In most of the New York City area, it is served without mustard. Hamburger (formerly known as the Junior Burger in some countries) consists of a 1.6-ounce (45 g) ground beef patty, with 0.125 ounces (3.5 g) ketchup, mustard, dill pickle slices and re-hydrated onions on a toasted bun. This list is based on core menu items in the United States, with some additions from global products. “Or the sesame on the burger bun: an invention by McDonald’s,” Karl continues, “or even the disposable cup: invented by McDonald’s in 1948.” It was these facts that proved to Karl what ubiquitous symbols these products have become.McDonald's beef patties are seasoned with salt and ground pepper. “For example, if you look at the french fries emoji: Why does it look like that? Why is it red and yellow? It’s because it’s heavily inspired by the original McDonald’s packaging. The original emojis, therefore, were inspired by real-life objects and people and therefore represented the archetype of each. The word emoji, however, originally had no relation to emotion instead, translating from the Japanese for “e” (picture) and “moji” (character). We all use emojis in written text every day to express our emotions via the screen. Although appearing digitally fabricated, each item was cooked and styled by Seiko Hatfield with art direction by Marie-Therese Humer who decided how close the emojis should be to the original McDonald’s products.Īlthough obviously aesthetically pleasing, the campaign’s concept is also sound. Shot in London, the three resulting images feature a Royal TS (a German burger similar to the Quarter Pounder), a disposable cup and some french fries, shot by Matthieu in the same poppy style as the original series. My thought was: Is it possible to persuade a big serious company like McDonald’s Germany to dare to shoot food in a ‘disrespectful’ way like that?” “ a totally different approach to food photography. When I saw the emojis from The Gourmand for the first time, I was totally thrilled,” Karl recalls. “In the life of a creative, it’s not often that you are really jealous of an idea. Karl reached out to photographer Matthieu Lavanchy and The Gourmand’s Dave Lane after seeing their shoot irl for the publication’s latest cover story. Thjnk is the lead agency for McDonald’s Germany and the campaign includes three simple, stand-alone images depicting iconic McDonald’s products as emojis – another incredibly recognisable trope of modern life. The fast-food chain’s visual language is so recognisable in fact, that it can afford to be daring and playful with its campaigns, a fact that Karl Wolfgang Epple, of creative agency thjnk, exploited in a recent campaign for McDonald’s Germany. Whether for good or for bad, we all recognise the products and branding of McDonald’s almost instinctively.